Victoria Beckham unveils social media marketing strategy
Fashion mogul and former Spice Girl Victoria Beckham has explained why she is launching an all-out media assault on the social media senses.
Speaking to wwd.com, Victoria already has an impressive 3.3 million followers on micro-blogging service Twitter but fans were left wondering why she had not released an official Facebook page for her brand.
These concerns were quashed on Tuesday as Victoria tweeted the link to her brand's new Facebook timeline page - thus experiencing an impressive 780 per cent increase in followers overs the next 24 hours.
Victoria, cited by catwalkqueen.tv, explains why she decided to unleash her new social media marketing strategy this week: "It's something I've been talking about doing for the brand for a long time and so it wasn't a question of a specific time - it just happened to be ready for launch now and I am really excited at the possibilities for my brand messages that it opens up."
Furthermore, Victoria also explained her strategy for Twitter, which could interest those looking at developing their Twitter marketing strategies.
"[My strategy is] to build an engaged audience through both personal and brand messaging," she said. "I used Twitter a lot during last season and particularly during New York Fashion Week. It gave me the opportunity to share the experience of the show with everyone following me."