Twitter streamlines mobile website
Micro-blogging service Twitter has announced a revamp of its mobile website in a bid to gain more a share of users who own simple phones with weak signals, reports cnet.com.
According to reports, people in remote locations or rural areas can now access the site via their low-bandwidth networks, giving a whole new audience access to the site's social media content.
As a result, both mobile marketing and social media marketing professionals will be able to capitalise on an extended audience as the new Twitter website apparently uses a third less bandwidth.
According to a blog post on twitter.com from Satya Patel, VP of Product at the firm, a whole range of people can now enjoy the latest version of Twitter, which was introduced in December 2011.
"Today (7th May), we're updating Twitter for mobile web (mobile.twitter.com) in an effort to give every person on the planet a consistent Twitter experience.
"Like Twitter for iPhone and Twitter for Android, mobile.twitter.com is fast, like a native mobile app; it uses one-third less bandwidth than the previous iteration. We're rolling out this new mobile web experience...and will continue to make Twitter the most accessible way to connect with the world, even with the weakest signals and simplest devices," he added.