What’s happening in the world of digital marketing today? Find out all the latest news in this great feed from our friends at Vertical Leap...
Marketers need to use emotions to instill green behaviour, says industry
Appealing to emotions rather than rational logic is the key for brand marketers attempting to change audience behaviours.
Twitter streamlines mobile website
Micro-blogging service Twitter has announced a revamp of its mobile website in a bid to gain more a share of users who own simple phones with weak signals, reports cnet.com.
Bing further integrates social into search
Microsoft's Bing has announced a new design which includes the incorporation of social media results in a new sidebar, reports thedrum.co.uk.
Facebook ads could soon appear all over the web
The latest changes to Facebook's privacy policy have indicated that the website may begin placing adverts on third-party websites.
Marketers need to use emotions to instill green behaviour, says industry
Appealing to emotions rather than rational logic is the key for brand marketers attempting to change audience behaviours.
Brands overcoming social media fear
Businesses from around the world are beginning to get over their "social media fear", ft.com reports.
Google launches Hangouts On Air worldwide
Search engine giant Google has finally launched Hangouts On Air, a feature that allows members of Google+ to broadcast "hangouts" live to the network's community, reports AFP.
Facebook turns attention to mobile after purchase of Instagram
Social media giant Facebook has stumped up approximately $1 billion (£630 million) in order to acquire photo-sharing app Instagram.
Olympic committee unveils new social network for the Games
The International Olympic Committee (IOC) has created a new, dedicated social network to help fans get closer to the action at this summer's Games, corpcommsmagazine.co.uk reports.
Google looking to reward good SEO
Search engine giant Google has revamped some of its search criteria as it looks to reward good optimisation and punish underhanded, conceited optimisation techniques.
Twitter record smashed during football game
The record for most tweets-per-second during a sporting event on micro-blogging service Twitter has been broken by the Champions League semi-final clash between FC Barcelona and Chelsea FC, reports marketwatch.com.
Facebook Timeline offers brands significant opportunities, says expert
Users of social media giant Facebook tend to look at the cover photo more than the content featured on the timeline.
Expert gives businesses LinkedIn advice
Firms shouldn't view professional social networking platform LinkedIn as an intimidating venture but a grand opportunity to make it work for a business.
Mobile and tablets driving retail search
People searching for goods on mobile devices and tablets appear to be one of the driving forces for overall retail search volumes, reports Fresh Business Thinking.
Victoria Beckham unveils social media marketing strategy
Fashion mogul and former Spice Girl Victoria Beckham has explained why she is launching an all-out media assault on the social media senses.
Facebook turns attention to mobile after purchase of Instagram
Social media giant Facebook has stumped up approximately $1 billion (£630 million) in order to acquire photo-sharing app Instagram.
Yahoo CEO announces new company plan
Yahoo's CEO has outlined plans to help the company move forward, which include creating a new structure to sharpen its focus on customers and advertisers.
Google+ unveils wholesale design changes
Google's answer to Facebook, Google+, has undergone a major design change as news streams, user profiles and hangouts have all been given a spring clean.
Social media more popular among women
Social media sites are undergoing a drive to attract more men after it emerged 58 per cent of users are female, dailymail.co.uk reports.
YouGov working on social media measurement
YouGov has announced plans to help businesses more effectively measure the "noise" created on social networking sites like Facebook or Twitter.
Twitter celebrates sixth anniversary by hitting 140m user mark
Microblogging service Twitter has celebrated its sixth anniversary in style - by passing the 140 million user mark, reports Search Engine Watch.
Unfollow bug leaving Twitter users in mild panic
Microblogging service Twitter has been hit with a bug that automatically unfollows others with the prior consent of the account holder, reports The Telegraph.
"Triple screeners" prompt mobile marketing increase
An explosion of mobile devices are taking over homes across the UK as tablets, smartphones and more are creating a nation of "triple screeners".
Experts cites tips for maximising mobile conversions
Assuming that mobile users will visit sites and navigate in the same way as desktop users is a fatal flaw that marketers should avoid.
One in five web searches lead to retail websites
Approximately one in five web searches leads to a retail website, according to new figures.
Google set to overhaul search
Search engine giant Google is set to overhaul the way users consume information on their search engine by planning major changes, reports The Inquirer.
'An embarrassment' not to be involved in mobile, says expert
Businesses that deliberately leave mobile marketing off their agenda should be embarrassed by their efforts.
Google exec hits back at social network critics
Google+, the social network of search engine giant Google, aims to more than double its user base over the course of the next 12 months, reports CNet.
Social media "addictive"
Social media sites such as Twitter and Facebook are more addictive than drinking or smoking, research claims.
Twitter is "the ultimate business intelligence tool", claims director
The stigma surrounding Twitter and how it's only useful for describing "what you had for breakfast" is a redundant message - the service is actually in innovative business tool, reports CIO.in.
iPad 3 to be called iPad HD?
Rumours are swirling across the blogosphere that Apple's impending announcement regarding a new iPad will not be known as iPad 3, but as iPad HD.
Best practice email marketing goes beyond advertising, says expert
Email marketing is one of the most powerful promotional tools in the online marketing sphere but simply adding contacts to a marketing list just won't do.
Twitter confirms Promoted content for mobile apps
Microblogging service Twitter has confirmed it will be bringing Promoted content, such as Promoted Tweets, to both Twitter for Android and Twitter for iOS.
"Social influence targeting" the next big thing for online marketers?
Brands are using the status of their followers as a way of broadening social media strategies, wired.co.uk reports.
Too much Twitter can be unhealthy, claims co-founder
Spending hours using microblogging service Twitter could be unhealthy, according to the site's co-founder.
Facebook memo details premium ad changes
Social networking giant Facebook is planning to introduce larger, "premium" adverts in a bid to boost revenues, reports The Telegraph.
Facebook to launch verified accounts scheme
Facebook has announced the implementation of a verified accounts scheme to officially recognise the presence of high-profile celebrities, brands and public figures.
Mobile searches rise on Valentine's Day
Valentine's Day has proved to be a fruitful event for national chain restaurants in the US - especially if they had a mobile optimised site.
Brands could soon be using Timeline
Facebook is set to make an announcement regarding its plans for brands to utilise its Timeline profile, according to Digitaltrrends.com.
Social networking has positive impact on users
Social media is a way of bringing people closer together, a new study suggests.
90 per cent of businesses utilising social media marketing
Nine out of ten small businesses in the UK are now actively using social media websites for business purposes.
Superbowl XLVI smashes Twitter record
The hotly anticipated match-up between New York Giants and New England Patriots in Superbowl XLVI saw microblogging service Twitter reach a new milestone in terms of tweets per second, reports Slash Gear.
Facebook "most popular" social network for creative professionals
Facebook has been outlined as the social network of choice for creative professionals, btobonline.com reports.
Teens migrating to Twitter, claims study
Twitter is becoming a hot attraction for American teenagers looking to post their thoughts, musings and photos.
Businesses urged to think carefully before tweeting
Businesses that use social media have been urged to think about what they're saying before pressing the send button, dailymail.co.uk reports.
Facebook contributing to UK economy, claims report
Social media giant Facebook continues to be a bright spark in the UK's economy after figures show it allegedly helped to contribute £2.2 billion to the country's GDP last year, reports The Register.
Social media spend to increase, claim marketers
Three-quarters of social media marketing professionals plan to increase their budget for the medium over the course of the next 12 months, reports Direct Marketing News.
Google+ reaches 90 million mark
Fledging social network Google+ has amassed a 90 million strong user base, according to CEO Larry Page.
Tablet owners in the market for second device, claims report
New figures suggest that five million tablet owners will be in the market for a second device over the course of the next 12 months, reports The Telegraph.
BT continues Internet TV's social media interaction
Brands looking to make use of social media marketing may have a new vehicle, internet TV, digitalspy.co.uk reports.
Yahoo declines in US share as Bing shines
Former search engine great Yahoo has been leapfrogged by Microsoft's Bing in the US search engine market stakes, reports The Inquirer.
Actively monitoring social media is important, claims research
Businesses could lose a sale if consumers find that a social media page goes unregulated and unmonitored, reports eMarketer.
Segmentation key in marketing, claims expert
Stuffing pages full of content into one single e-mail is a sure fire way to reduce open rates.
Murdoch cooking up a storm on Twitter
Rupert Murdoch, the shamed head of News International, has recognised the power of social media marketing and at last, created a Twitter account.
Google demotes Chrome browser in search engines
Search engine giant Google has hit Chrome, its browser, with a demotion in search ranking after a marketing campaign that went awry, reports Computerworld.
Google+ register biggest traffic month yet in US
A massive surge in traffic from November to December in the US has given Google+ its best visitor month yet, reports Cnet.
Google+ becoming force to be reckoned with, says expert
Google+ may hit approximately 400 million users by the end of 2012.
Search and social popular in the US
Google and Facebook have managed to unite search and social in terms of average monthly unique visitors, with the two giants registering the largest amount of visitors in the US in 2011, reports ZDnet.
Facebook scores most searched for hat-trick
For the third year in a row Facebook is the most searched for term on the internet, solidifying its position as a key social media marketing tool.
Facebook lines up 'Sponsored Stories'
Social networking giant Facebook will be adding a new feature dubbed 'Sponsored Stories' into the mix from next year, reports Digital Life.
Travel industry must go social to satisfy demand
Businesses in the travel and tourism sector aren't maximising the value of social media - despite an increasing number of customers showing their support for the medium, a report suggests.
Google Zeitgeist revealed
Google has revealed its annual Zeitgeist - a list of the year's most popular searches made via the website.
University to offer digital marketing degree
De Montfort University (DMU) in Leicester has become the first to offer a single-honours degree in digital marketing, dmu.ac.uk reports.
Job site lines up social marketing campaign
Job site reed.co.uk has unveiled a social media marketing campaign that will culminate in a national television advert, brand-e.biz reports.
Twitter revolutionises business interaction
Twitter is hoping it can encourage people to stay on the site longer, with a raft of new updates, marketingpilgrim.com reports.
Twitter most popular social network but LinkedIn best for ROI
Twitter and LinkedIn are the most popular social media marketing channels for business-to-business (B2B) companies, b2bmarketing.net reports.
Facebook plans to double in size for new offerings
Facebook has announced it is to build a new engineering centre in New York City to help with its plans to double in size next year.
Social media has "revolutionised" brand marketing
Social media marketing is affecting brands and how they engage with the public, expert suggest.
Google+ opens to the public
Google has opened up its Google+ social network to everyone in its continued drive to topple Facebook.
Facebook set to announce revolutionary update
Anticipation is rising after Facebook founder Mark Zuckerberg announced that new developments on the site would "change the world of social media."
Budget-friendly digital marketing is achievable
Brands do not have to plough mammoth amounts of money into a digital marketing campaign to make it work, business expert Donata Huggins has confirmed.
Average session on Facebook for Brits last 25 minutes
For the average Briton, each session they spend browsing Facebook last 25 minutes and 33 seconds, according to research cited by Techradar.com.
Almost three-quarters of Brits "rely" on social media
A marketing research company has discovered that almost three-quarters of the British population increasingly "rely" on social media websites.
"Less is more" when it comes to marketing
He believes that creating less frequent but more impactful marketing campaigns is much more effective than running one "scatter gun" campaign after anther.
Brand interaction greater on Facebook
The potential for brands to interact with their consumers is greatest on Facebook, as opposed to any other social networking site.
Social media scavenger hunts on the rise
It seems some companies are taking their social media marketing strategies to the next level, by using social sites to host scavenger hunts around the world.
100 million people active on Twitter
Twitter has revealed it now has over 100 million active users throughout the world, according to Brand Republic, representing an 82 per cent increase from the beginning of 2011.
